Privacy Policy

This privacy policy is effective as at 10.5.2017.

1. About us and this policy

 

This policy describes how we and our other group companies (referred to collectively in this policy as 'CAMC' or 'we', us' and 'our') collect, use, process and share information that CAMC collects about you. Our business is constantly evolving and so this document may change from time to time. Please come back to this page every now and then to make sure you are familiar with the latest version. Any new policy will be effective from the date it is published by us.

This policy applies to all our games. It also applies to our advertising activities on all platforms as described below and other services that we may provide to you from time to time. In this policy, we refer to our games, websites, advertising activities and other services collectively as our "Services". Certain of our websites, such as our Investor Relations website, may have different privacy policies in relation to any information collected through those sites. The privacy policies applicable to those sites will be available on those sites.

By downloading, accessing and/or playing our games, or interacting with our websites or other Services, you agree to the use of your information in accordance with this privacy policy. If you have any concerns about providing information to us or it being used as described in this privacy policy you should not use our games or other Services.

As set out in the terms and conditions relating to our Services, you must be at least 13 years old to access and/or use our Services. We do not knowingly collect personal data about children under the age of 13.

2. What types of information do we collect

We collect information from several sources, but most of it comes directly from you when you play our games, or interact with our websites, advertising or other Services. Broadly the information we collect about you relates to the type of device you are using, how you play our games (such as levels attempted and purchases made), other games or apps you use on your device and may include information that you submit when creating an account with us or which you allow us to access when you connect to your social network accounts through our games or Services.

In more detail, depending on which of our Services you interact with we may collect and process the following types of information:

In some instances, when you make purchases on or through our website(s), we may collect certain payment information from you on behalf of our payment service providers, but this information is temporarily cached in a way that is unreadable by CAMC. We do not collect or retain credit card information. Our payment service providers will provide us with information about your purchases so that we know if a purchase has been successful. When you purchase items via our mobile apps (such as those you can purchase in the App Store, on Facebook or on Google Play) we do not collect or store any payment information from you.

Finally, we may collect some of the information types referred to above on an aggregated or anonymized basis, or we may use it or share it in an aggregated or anonymized way, for research or analysis into the way our Services operate and are used.

 

3. How do we use the information that we have about you?

We, our suppliers and group companies may use the information we collect about you for several purposes. These include providing our games and other services to you, optimizing the games and services we provide, enabling in-app purchases, storing your progress through our games, enabling social network integration, providing customer service support when you need it. We also use your information about our advertising purposes. For more information, see below. We may also use your information for research or analysis. Finally, there may also be other reasons why we need to use your information, such as maintaining records or protecting our legal rights. A more detailed description of how we use your information is set out below.

Providing and optimizing our Services

We use your information to enable us to provide our games, websites, advertising and other Services to you and to optimize all of them so that we can make them the best they can be for you and all our players. This will include use and analysis of aggregated data to make sure that our games work properly on all devices and are as enjoyable as they can be for all our players.

Chat

Some of our Services include player-to-player chat functionality. Users of our chat service(s) can send messages to other registered players. Your messages may be used and stored by us: (a) to convey your messages; and (b) to enable you and your recipients to view your message history. We reserve the right to review the content of your messages, including by using automatic filters, to ensure that you are complying with our terms of service and we also reserve the right to prevent your use of our chat service(s) or to block the sending of any message for any reason. We will not use the content of your chat messages for any other purpose.

Marketing and promotion

We may use your information to send you direct marketing and promotional materials relating to our Services or related products, for example sending you communications (including by email) for these purposes on our, or a third party's behalf. For example, we might send you information about merchandise relating to our Services.

Customer Services

We use your information, including data that you provide directly to us in communications, to provide you with support through our customer service channels when you need it. We may also use it to contact you, for example as part of customer service or to send you updates about our games and services. Finally, we will use your data to manage your account and relationship with us and improving your experience when you use our Services.

Analytics and Research

We use analytics tools, which may include third party analytics tools, to collect information about how you play our games and those tools may use cookies or other similar tracking technologies. We may use your data to carry out research, surveys or to engage directly with you, for example by sending you communications (including by email), for these purposes. We may also create reports, analysis or similar services for use by us for the purposes of research or business intelligence, for example to track potential problems or trends with our Services, or to test out new game features and content.

Social and Community

We have several social and community channels which we use to communicate with our players. If you choose to interact with those channels, we will receive your information and use it about those channels, including to engage with you, and we may also republish your posts to those channels.

Competitions

From time to time we may run competitions, including in games and via our community channels. Those competitions will have their own specific terms and conditions, but we will use personal information that you provide in relation to that competition for the purposes of running the competition. We may also publish the names and entries of competition entrants.

Cheating, crime and fraud prevention

We may use personal data that we hold to prevent cheating, crime or fraud. We may also need to pass your information to fraud prevention agencies and other organizations involved in crime and fraud prevention, such as the police.

Legal uses

We may use your data as required or permitted by any applicable law. As a specific example, if you live in the European Union, this would include for providing VAT invoices where we are required to do so by law or where requested by you.

4. Advertising and promotion

What adverts you may see because of playing our games or using our Services

We promote our own games and services in several ways. That might include cross promoting one of our games while you are playing a different game of ours. It might also include advertising our games within websites and other media published by others, or sending you marketing materials by email.

Like many companies, we may use information about you about advertising. This includes using information that we have about you, such as the games you play, to try to make sure you only see advertising that might be of interest to you. We may also use the information that we have about you to help a third party deliver advertisements that are tailored to you based on a determination of your characteristics or interests by us based on the information that we have about you.

As well as advertisements for our own goods and services, we may also facilitate third parties to optimize their advertising of their own goods and services by helping them to target those ads to those that might be most interested in them. These advertisements may be shown within our games or within websites and other media which are published by others and optimized by us or using our information. This is done using anonymized information and we won't hand over or sell any of your personal information to third party advertisers.

Alternatively, if you do not wish us to collect data as described in this section, you should stop using our services.

5. Who else can see your information?

In addition to the other disclosures described in this privacy policy, we will also share your information as described in this section.

 

We will share your information:

 

Our games and our websites include social features that enable you to interact with other players. These features will enable other players to see your username, your avatar and your progress through our games and other game play related information such as high scores. Depending on your settings in your social network or CAMC account, other information in your profile may be shared with other players. Also, other players will be able to see anything that you post to any public page, forum or other similarly open feature in our games, websites, community channels or other Services.

We may share your information with our service providers if necessary to enable them to provide services to us.

6. Your rights in relation to your information

You have certain rights about your personal information and how we handle it. Details of those rights and how to exercise them are contained in this section.

You have certain rights in relation to the personal information that we hold about you. Those rights include:

7. Links to third party websites and services

We may provide links to third party applications, services or websites from our Services (including advertising that may link to a third party). You understand that when you click on these links any data which you provide afterwards is subject to that third party's privacy policy and not to ours. We can take no responsibility for the content, safety, privacy or security of any third-party application, service or website.

 

8. Changes to the policy

The privacy policy and this summary may change over time. We will post the updated privacy policy on this page. Please come back to this page every now and then to make sure you are familiar with the latest version. Any new policy will be effective from the date it is published by us.